Even though this design will not be used in its current state, it will be useful to have as a first draft to show the client the art direction that I have taken and how the new copy will be formatted in the report. All in all, it is not a bad thing that I didn't receive the full report until after this design was almost completed, as I now have a month or more to complete the project with the design already in place, and just need to copy in the new text and source new photographs or create new infographics.
Here is the first draft of the report, ready to meet the university deadline:
Front Cover |
Inside Cover and Contents |
The contents page in contrast is clean and clear, and introduces a two-tone blue colour scheme that continues throughout the report. The iconographic style of the houses continues too, used as page numbers and a footer for the whole document.
Foreword and Introduction |
The page opposite has remained untouched, except to bring it in line with the blue colour scheme and adapt one of the icons to make it bolder and more noticeable. These icons are reused later on in the report as page headers for the Local Priorities section.
The Local Picture and Graphs |
On the 'Local Picture' section, I placed the text in the second column and filled the space in the first with a graphical representation, a style which was reused in the report. When I received a map of the areas dealt with in the report I was able to adapt it to my style, adding continuity to the visuals and showing the information more clearly. There was too much space on the page to leave blank so I created my own title for the map, although the client may ask for that to be removed.
The sections on 'Income' and 'Education' include infographics which were designed to represent the information in a 'bespoke' fashion, for example using houses and mortarboards.
Health, Young People and Crime |
I came across the idea of representing good health with a plus in a heart, with the size denoting the percentage, and a cross for bad health. Below this I used a slightly different style to show the data for 'Existing Problems' and 'Future Problems' as I couldn't decide on unique icons, and instead used different sized bubbles.
I spread out the images on the 'Crime' section to fill the page. I was worried it would look too spaced out but I feel it still works within the context of the other pages.
Partnership and Local Priorities |
As I mentioned earlier in this post, the icons used for the 'Local Priorities' page are very similar to those used at the beginning of the report, and are also used for each Priority sub-heading. The sub-headings themselves use the same size and colour as the sub-heading on the foreword.
Priorities |
Priorities |
Priorities |
I like the elements that I added to the 'Priority 7' page, though these aren't present in the final report. The speech bubble element at the bottom gives a nice effect, and I would hope to reuse that when I continue the project.
Conclusion |
The back inside cover is the same as the back cover, but includes the Council contact details.
Back Cover |
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