Research: Surrey County Council

Available from: http://www.surreycc.gov.uk/?a=348685

This report also has a presentation style look due to it's square page size, and this front cover seems quite odd, with the logo having an embossed style. The title 'annual report' is very small and hard to see due to the pale turquoise colour and adds to the strange effect.

The text is overly tweaked, with sizing, leading and kerning all edited, but the colour and style of the lettering gives it an upmarket look. It seems to be aimed at an ageing market with the style of the layout, and the text in the copy doesn't seem to look quite right. I think the titles are too big, particularly on the side with 'Our Performance', while the 'One County, One Team' headline fits well with the rest of the page. This lopsided look ruins the first spread.

Again, there is juxtaposition on this page with more understated text on one side and a large colourful advertisement on the other side which seems at odds with the previous few pages. It seems that the copy was brought together with no real thought of design and it creates a strange effect over the report and a complete lack of structure.