The Brief

My brief is to produce Worcester City Council's annual report for their Our Happy Place programme.

The brief includes a number of specifications and requests as follows:

Audience

• Professional Partners and Organisations
• Language not suitable for the community

Aim

• To celebrate the achievements and successes of the project
• How the achievements measure to the objectives
• Hopes for the following year and how the project has added value

Tone

• This is a statutory document and has to include facts and figures
• Clear and easy to follow, ordered
• More case studies to demonstrate impact of project and bring to life

Look and Feel

• Similar feel to previous annual report
• Consider new logo and colours
• Worcester City Council corporate guidelines to be followed to a certain extent
• Organised information with a range of imagery

Spec

• 16/20pp, 1000 copies full colour throughout
• Previously printed digitally - look into comparative costs for litho
• Plus electronic pdf version with weblinks

Clearly, not all of the pointers in the brief are directly relevant to me as I won't be creating the content but they are considerations I must follow in terms of the feel and aims of the report. It is difficult to visualise at the moment, and I will need more information before I can further the project significantly.